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The swiftly growing interest in cellular devices has ignited a lifelong spark in the mobile revolution. Utilization of cellphones have risen rapidly around the world. Today, people spend more time in browsing the internet and viewing emails on the Smartphones than laptops and desktops.

Every day, we have been greeted with emails that intent sale of a product or updates associated with the product. You may have received some visually appealing emails that lack compatibility with cellular devices rendering it difficult for you to view them on your own Smartphone. Responsive email templates would be the ultimate solution to this problem. But, now you ask , what exactly responsive email is! This is actually the simplest answer. Responsive email is definitely an email that recognizes the device’s screen & size and renders appropriate email layout.

Listed here is a listing of few things that needs to be considered while designing responsive templates:

Usually do not exceed 600 pixels for the template width. Decide the pre-header and stay creative in your approach. Make use of the top-left section of email template to depict the subject of email. Since, all the email clients usually do not display images by default. Only use minimum images within your email and steer clear of it for that headings.

Use bold fonts to focus on headings and grab client’s attention. Utilize readily accessible system fonts so that you can minimize display errors. Take special care concerning the font sizes or else you will wind up screwing up the layout. Get into the habit of smoking of setting a 13 point font size automatically.

It is good to wrap the email content within two tables for better efficiency. The size of buttons really should not be lower than 44×44 pixels. Smaller size buttons could be clicked poorly on mobile phones.

It really is wiser to make use of inline CSS to code the templates rather than external CSS. Do not use Java Scripts as the usage will not be allowed in emails. Benefits Associated With Responsive Email Templates In E-mail Marketing:

With responsive templates, you may not need to come up with different email templates for distinct devices. Responsive email automatically adjusts itself to the surroundings no matter the screen size or device, on which it is being viewed. A gmail tips is effective with the screen sizes saving lots of efforts and time.

This advanced technology makes your emails look perfect on the reader’s screen. Responsive templates ensure faster processing of columns, graphics, multiple text fields, while increasing the usability for the reader. This ozbmzp you enhance your brand image and supply optimal user experience.

Better reader knowledge of clean and nice looking templates. A powerful email template displays the hyperlinks and buttons clearly that easily grab the readers’ attention and thus, brings about higher click-rates. This drives more traffic in your site and increases your sales.


The responsive technology is increasing faster so we cannot ignore the truth that a huge number of emails are accessed from the mobile devices each day. Thus, it is important to create responsive email templates which fit well on small screens and test it for compatibility before sending it towards the clients.