Press releases can produce major benefits in marketing and PR, even when they do not achieve placements in leading media outlets. Savvy PR departments and agencies use best press release distribution service to disseminate news releases, as each delivers exclusive advantages. Paid services promise media placements and syndication, while free services secure valuable links for online traffic.
Most companies, non-profits and PR agencies utilize paid subscription services like Business Wire to assure their press releases can be found in leading publications. The subscription services have arranged for automatic publishing of news releases in hundreds of websites – thereby virtually guaranteeing placements for their clients’ news releases. A lot more importantly, news releases often function as the basis for journalist-written articles in prominent, high-circulation news publications. Because of this, news releases distributed by subscription services often achieve high rankings in the search engines News search engine results.
Why Free Press Release Services Still Matter – Free services usually publish the production on the site and seldom possess the syndication/distribution clout in the paid services. The benefit of free sites is their capability to build on keywords, links, tags and meta-tags – which all bring about the traffic on your website as well as your website’s rank.
These links all increase the variety of total inbound links to your site, which page rankers like Google Page Ranking and Alexa take into consideration when rating websites. As Bruce Clay, founding father of Bruce Clay, Inc. marketing optimization agency, explains:
“Press announcements have been in existence forever plus they are still good for the things they were originally made for: traffic and branding.”
Google’s recent link scheme guidelines have driven controversy about whether releases build SEO. Google frowns upon linking key phrases as anchor text in news releases and wants them tagged as “nofollow” to make sure they do not have value for search engine optimization. However, “navigational links” which use anchor text of your own domain name, company name or product name usually do not apjflz to become tagged “nofollow” and many likely still produce seo value.
Matt Cutts of Google notes he “wouldn’t expect links from press release internet sites to help your rankings.” However, in reaction to Cutts’ statement, a study by SEO Consult proved that links in releases can have direct SEO benefit.
Whether release links boost SEO or not, one important thing remains certain: publication over a free press release site – especially those with higher rating page ranks – generates traffic and readership.
Both paid and free news releases could also positively influence online reputation. Announcements of new products, services and promotions present positive information in search results that can rank highly and thus push down any negative comments and posts in the set of search engine results. Pushing negative articles off the 1st page of search results is a major objective of online reputation management programs.
A successful distribution plan also requires media monitoring to track this news release’s placement. An effective media monitoring service will clip the publications that reported the press release, monitor conversations regarding the company or products pursuing the release, and appraise the reach and reader sentiment of the press release.