Designer sunglasses can easily cost well into the thousands. A very common and iconic pair — the Cheap Ray Ban Sunglasses — comes with a price of $155. The brand’s been copied relentlessly, with knockoffs available for as little as some dollars. But precisely what does the company name pair in the glass case offer the imitations don’t?
All of it depends on who you ask. Related: Crystal lenses, which are tinted on the back and manufactured from glass, adorn many different models of the Wayfarers, said Sara Beneventi, global brand director for Ray-Ban, who says they offer better clarity. “We don’t have plastic lenses,” she said. Name brands, including Ray-Ban, typically offer lenses with UV protection, and some carry it one step further with polarized lenses, which could also notch in the price.
There’s also manufacturing costs. “Each of the lenses are made in Italy,” Beneventi said, much like all of the Wayfarer components. “No part of the product is produced in China.” She said Ray-Ban focuses on long-term quality, making sure the types of materials used don’t peel or change their shape with wear and tear.
Formula One driver Jenson Button, actress Sadie Frost as well as a man at London Fashion Week were all spotted wearing the iconic Ray-Ban Wayfarer.
“It’s laser cut to ensure it’s very light and comfortable for consumers,” said Beneventi. The Wayfarer frames are often manufactured from acetate, a form of plastic which can be costly to manufacture. “The technology to make an acetate frame is very difficult,” said Colleen Gallagher, the district manager of New York City’s Solstice Sunglasses boutiques.
She agreed that the price of each pair of Ray Ban Sunglasses Australia really depends on what it’s manufactured from and exactly how it’s constructed. “You’re not simply spending money on the name. You’re paying for the craftsmanship,” she said. Gallagher, who began within the eyewear business as being a teenager selling sunglasses on the Jersey Shore, had a new set of $495 Fendi sunglasses keeping her hair off her face. Each pair takes 100 days to make, and through the manufacturing process the frames are tossed in wood chips to offer them a lustrous shine. “It’s a passion,” she said.
However, not everyone shares that desire for designer sunglasses. Lois Bitner Olson, a marketing professor at San Diego County State University, claims that every glasses may be manufactured cheaply and simply and brand labels are the primary reason customers pay more.
“Unless they’re created using real silver or gold or tortoise shell, they can be made cheaper than three dollars,” said Olson. That’s all sunglasses, she said, no matter the brand. Olson says there’s just one single reason pbhhzy consumers spend a lot of money on shades. “Sunglasses are this kind of ego-driven product — it’s information on me and what you see on my face,” she said. “I’m not checking out your socks, I’m not checking out your belt, I’m taking a look at your face. It’s kind of the window into you.”
Real Ray-Ban sunglasses have a Ray-Ban case. There are different cases for many different designs, but most look and feel just like a tan or black leather. In addition, you get yourself a Ray-Ban branded cleaning cloth. Try to find the Ray-Ban logo on the stud from the case; fakes tend to be missing this.
To market Ray Ban Sale you need to be a registered dealer. In the event you bought it anywhere other than a legitimate dealer’s store this could well be considered a fake. If you are in any doubt in the event the dealer is legitimate then don’t buy. Although it may seem that you’ve gotten a great deal in buying a fake kind of sunglasses that almost look the part, keep in mind that fake items are bad for everyone